Sunday, February 13, 2011

carrefour Midwest media and brand

In "the price fraud" storm carrefour supermarket has let its image in the consumers' eyes discount. Xinhua news agency graph

Recently, as a result of "price tag problem", 11 carrefour stores by the national development and reform commission fined. Afterwards, carrefour (China) headquarters is also carried out a public apology. However, this storm didn't subside, "carrefour cobweb standard low-cost check-out accept high" problem again brought netizen hot debate. Yesterday,director PuYiQing respond, admit mall management oversight.

Media questioned clerk enough carrefour response: employee is very sufficient

Prior to the media, former carrefour charge a source says, carrefour line worker erosion, at present partial store inside obvious lack of hands. Generally a store needs staff about 500 people, except for the promotion, in which the personnel should directly in more than 300 persons. However, in order to save the cost, carrefour extensive use of promotion, carrefour stores subordinate personnel part only about 200 people, with absolutely no sufficient manpower to update the price tag and do tally management. Therefore, many stores will appear computer system already to reset to higher prices, but did not change the situation shelf tags. But the lack of tally personnel also causes goods incorrect location, price content conformity etc.

Yesterday, PuYiQing accepted the chengdu evening news reporter interviews, first "price tag questions" caused "fraud door" events make the formal response. "We admit mall (management) have negligence, but can't say again wrong." PuYiQing explanation says: "because the price before marking management has not caused attention, so caused commodity prices and tag prices disunity. Store management oversight, promotions after staff not to update label is caused commodity prices, mark a price of unity and reason."

For there were reports of save Labour costs for carrefour and cause "price tag questions about, PuYiQing issued a denial," carrefour does not exist labor shortages, chengdu of 9 big carrefour supermarket employee is enough."

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