Operating expenses increased due to cost of sales and marketing

SAN FRANCISCO, April 30 morning news, all the company on April 27 with the U.S. Securities and Exchange Commission (SEC) has submitted a supplementary document, disclosed at 31 March 2011 the company's first quarter unaudited financial data. Tory Burch Flip Flops Documents show the company's first-quarter net revenues of $ 20,600,000, an increase of 46.6%, a net loss of 260 million.
Net revenue
ended March 31, 2011 unaudited first-quarter earnings, all the company achieved revenues of $ 20,600,000 net in 2010 over the same period 1,400 million, an increase of 46.6%. This is mainly to benefit from online advertising and Internet value-added services revenue growth, including online advertising revenue was $ 8,100,000 in 2010 compared to $ 4,100,000, an increase of 100.5%; Internet value-added services revenues were $ 12,400,000 in 2010 compared to 1000 million U.S. dollars, up 24.7%.
cost of revenues
2011 for all companies in the first quarter cost of revenues of 410 million U.S. dollars in 2010 compared to $ 3,600,000, an increase of 14.4%. Costs in total revenue share of net revenues 25.4% from the same period last year dropped to 19.8%.
operating expenses
2011 for all companies in the first quarter, operating expenses for the $ 21,200,000 in 2010 compared to $ 11,200,000, an increase of 88.6%. Operating expenses increased due to cost of sales and marketing, research and development expenses and general and administrative expenses increased. Sales and marketing costs of which 980 million U.S. dollars, compared with $ 4,900,000; R & D cost of $ 8,400,000, compared to $ 4,700,000; general and administrative expenses were $ 3,000,000, compared with 170 million U.S. dollars. Operating expenses as a proportion of net revenues, from 80.0% last year rose to 102.9%. Increase in expenditure is mainly used for its rice net buy site marketing and R tory burch online & D spending its own game. In addition, operating expenses also included $ 1,300,000 of equity incentive fees in 2010 compared to $ 600,000.
loss from continuing operations
2011 first quarter loss from continuing operations for all 260 million U.S. dollars, compared with $ 10,700,000.
non-GAAP adjusted net loss
2011 for all companies in the first quarter non-GAAP adjusted net loss of $ 1,100,000, compared to 80 million. Net loss due to two points, one non-cash stock-based compensation expense $ 1,500,000, and second, amortization of intangible assets.
GAAP net loss
2011 first quarter net loss of all $ 2,600,000, compared with a net loss of $ 12,100,000.
cash and cash equivalents, short-term investments and total debt
ended March 31, 2011, all cash and cash equivalents totaled $ 334,800,000, $ 44,500,000 Tory Burch Flip Flops short-term investments. Ended March 31, 2011, all companies no bank loans and issued bonds. (Sail)
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